What makes a great logo

Is it just opinion like they say about most art? In the eye of the beholder and all that?  The short answer is clearly NOT!

Specifically, there are basic hard and fast principles that you don’t want to break because they’ve proven to be the best route to a clear and meaningful successful logo that identifies your company and serves as its own marketing tool and branding. 

Principle #1 – Clear & Simple

Great logo design starts a simple logo as well as easily readable company name. It’s the K.I.S.S stategy that like most things in life obvious in thought but a little difficult in practice.

The above logo uses a simple clear font and two different font colors to distinguish itself. These same colors are used in the logo design providing clear continuity. the logo matches the sky in a simple geometric shape that is altered to add character.

Principle #2 – Uniqueness

Uniqueness is a must as your logo needs to make its own impression compared to meaningless and trite logos.  The uniqueness is combination of all logo traits: font, colors used, design graphic … but if the logo gives off its own impression, it’s own uniqueness, it will separate your company apart from others which is a must considering all the tough markets there are today. 

Principle #3 – Market Relevance

Above is a perfect example of a logo that has such market relevance, that if the name of the company was spelled backwards, or if it was in Russian, the logo with the 3 circular graphics will tell a story of a company involved in the fitness industry.

There’s no guessing what market this company is in, it’s straight-forward and to the point what relative types of services or products this company serves. A good designer will always find a new relevant design for your company for your market.

Principle #4 – Memorable

Target’s logo is incredibly memorable and fits in with all the above principles.  Sure they have a lot of marketing dollars for us to see ubiquitously all over the place to assist in making memorable by sheer force but who can deny the target logo is simple yet bold with bold red and white and its simpleness and relevance and character, succeed in making it memorable as as result of following the above principles.

Good principles lead to good practices which lead to results.

Remember these principles as get a team like Coding Capital’s logo team to give your company a logo and branding that is memorable.